EVENT SCHEDULE

TOPICS

1 Monday The Largest Black Business Expo USA-min
2 TUESDAY The Largest Black Business Expo USA-min
3 WEDNESDAY The Largest Black Business Expo USA-min
4 THURSDAY The Largest Black Business Expo USA-min
5 FRIDAY The Largest Black Business Expo USA-min
6 Saturday The Largest Black Business Expo USA-min
7 Sunday The Largest Black Business Expo USA-min

August 23rd -29TH

Monday – August 23, 2021, Business Education and Resources



• The State of Black Business Susan Shank - Bryon Lewis


• ABC of Starting A Business


• Advanced Business Strategy


• Becoming a Changemaker:


• Budgeting and Scheduling Projects-


• Building Your Leadership Skills


• Business Growth Strategy


• Business Intelligence Tools


• State and government contracts


• Business Plan Writing -


• Corporate Finance –


• Philanthropy Finance -


• What is Entrepreneurship



Tuesday - August 24, 2021 – Branding, PR, Advertising, Marketing, and Merchandising



• The State of Black Business Ervin Magic Johnson – Tyler Perry -


• Branding


• Advertising


• Marketing


• Public Relations


• Merchandising


• How to sell Your Products


• Copy write vs Trademarking


• Building a Business: Moving Your Product to the Market - Oxford University


• An Introduction to Consumer Neuroscience & Neuromarketing


• Building a Team


• Essentials of Advertising and Marketing


• Influencing People




Wednesday - August 25, 2021 (64 ways) marketing your company through Social media



• The State of Black Business – Robert Smith -


• Marketing through Social Media


• Social Media Digital Advertising


• Content & Social Media Strategies


• Effective Business Presentations with Social Media


• Fundamentals of Social Media Planning and Management


• 64 ways to post Social media


• Grow to Greatness: Smart Growth for Private Businesses, Part I –


• Grow to Greatness: Smart Growth for Private Businesses, Part II –


• High Stakes Leadership: Leading in Times of Social media –


• How to Develop Breakthrough Products and Services


• How to Launch a Successful Startup Company -


• How to Start Social Media Campaign


• Introduction to Social Media Marketing



Thursday - August 26, 2021, Brilliant Women issues in business



• The State of Black Business - HUD Office


• Introduction to Data Analytics for Business –


• Introduction to Entrepreneurship –


• Introduction to Financial Accounting


• Leadership in 21st Century Organizations -


• Marketing Analytics


• Marketing in a Digital World –


• Introduction to Financial Accounting -


• Introduction to Strategic Management


• Investment Philosophies


• Leadership Through Social Influence


• Legal Tech & Startups


• Managing Social and Human Capital




Friday - August 27, 2021, Bridging the gap baby vs millennials and generation X



• The State of Black Business –


• Entrepreneurship 1: Developing the Opportunity


• Introduction to Social Innovation


• Entrepreneurship 2: Launching your Start-Up


• Entrepreneurship 3: Growth Strategies


• Entrepreneurship 4: Financing and Profitability


Entrepreneurship and Business Planning


Entrepreneurship through the Lens of Venture Capital


• Business: Essentials


• Financial Accounting Fundamentals


• Financial Planning and Money Management


• Foundations of Business Strategy


• Principles of Management


• Foundations of Everyday Leadership




Saturday - August 28, 2021, Black Business Expo USA




• The State of Black Business – Governor’s Office


• Women in Leadership: Inspiring Positive Change


• Private Equity and Venture Capital


• Project Management: The Basics for Success


• Startups - Strategic Marketing - Contemporary Issues



• Strategic Planning and Execution


• Successful Negotiation: Essential Strategies and Skills


• Supply Chain Management & Logistics: An Intro to Principles and Concepts


• Technology and Entrepreneurship


• The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy


• The Iterative Innovation Process


• The New Entrepreneurs



Sunday - August 29, 2021



• The Church and the State of Black Business


• The New Church the Wealth Philosophy


• Church as a Business


• How to connect businesses in the church


• Branding the Church


• Why the Church as a business


• Faith-Based Businesses


• Mega Church Vs Small Church



The Topic and Workshops:




1) Be Your Own Boss: Steps to Small Business Start-Up


• Starting a Business


• Copyrights, Trademarks, and Patents


• Legal Structures


• Business Licenses, DBAs, and Resale Tax Nos.


• Home-Based Business


• Choosing a Banking Institution


• Financing & Recordkeeping


• Publicity




2) Keeping the Books: The Secret to Growth & Profit


• Functions & Types of Recordkeeping


• General Records and Deductible Expenses for Small Business


• Developing Financial Statements


• Federal Taxes for Which You May be Liable


• General Recordkeeping Schedule


• Analyzing Financial Statements




3) Marketing: Developing and Implementing a Winning Marketing Strategy


• Market Analysis


• Developing a Marketing Strategy


• Sales and Distribution


• Packaging, Pricing, and Branding


• Database Marketing




4) Marketing: Developing and Implementing a Sales and Advertising plan


• Sales Strategies and Sales Incentives


• Advertising, Public Relations, and Networking


• Customer Service


• Implementation of Marketing Strategy


• Assessing Marketing Effectiveness


• Branding, Marketing, Advertising,




5) Is Your Business Viable?


• Pricing/Costing Your Product or Service


• Definition of Business Viability


• How a Product or Service is Priced


• Researching the Market to Determine "Price Ceiling"


• Looking Realistically at Costs - "Price Floor"


• Understanding the Importance of Cash Flow


• Determining Viability through use of Formulas


• Adjusting of Components to Create Viability




6) Propelling Your Company into the Future: Write a Winning Business Plan


• Why do you need a Business Plan?


• What Lenders and Investors Look For


• Developing an Exit Strategy


• Executive Summary


• Part I - Organizational Plan


• Part II - Marketing Plan


• Part III - Financial Documents


• Supporting Documents


• Keeping Your Plan Up-to-Date


• Presenting Your Plan




7) Business Planning Through Technology:


• Automate Your Business Plan with Software & Save 100+ Hours


• Marketing and Financial Research via Internet hot links


• Learning to use the software


• Developing your marketing plan


• Developing your financial plan with pre-formatted, pre-formulated, and linked (integrated) financial statements


• Planning your finances with Amortizing software


• Preparing to present your plan to a lender or investor


• Includes one-on-one guidance by business planning experts


• Pre-requisite: Basic computer literacy